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Sophia will show the beating heart of Naples with her guided tours through the city’s backstreets and hidden courtyards...
— Vogue, Feb 2018
“Looking for Lila is an utterly unique tour company.... Never has a city so been brought to life for me in a couple of days.”
— Mina Holland, Editor of The Guardian COOK supplement
Sophia was a lucky find…She has fast become our interpreter here in Naples, a human focus button in a city which, to outsiders, is still full of blurred codes and hazy rules.
— SUITCASE MAGAZINE, 2017
“Using the Elena Ferrante Neapolitan novels as inspiration writer and documentarian Sophia Seymour escorts her charges through the neighbourhoods depicted in Ferrante’s writings, the books – and the walk – framing a unique insight into Naples’ food, architecture, art, politics and Mafia culture.”
— How to Spend it, Financial Times, August 2017
British writer (and adoptive Neapolitan) Sophia Seymour uses Elena Ferrante’s world-famous Neapolitan Novels as the inspiration for her itineraries through Naples. The result is authentic, off-the-beaten encounters with the city and its denizens, with local street food, artisan workshops and the odd secret garden all thrown in the mix.
— The Lonely Planet Guide
“Looking for Lila is one of the few tour operators to offer private tours of Luzzatti [Ferrante] neighbourhood....[....] The owners of the wine shop and espresso bar greet Seymour like an old friend. As we talk, we pass a fruitseller, and women hanging their washing out on balconies, who call Buongiorno as we pass”
— British Airways High Life Magazine (November 2018)

Featured in: The Guardian, Lonely Planet, Vogue, The Financial Times, Suitcase Magazine, The Idler, British Airways’ High Life Magazine, Culinary Backstreets, Clarin Argentina and on Swedish Public Radio

Looking for Lila was founded by Sophia Seymour, a graduate in History of Art and Italian at University College London and L'Orientale in Naples. Sophia received a first for her university thesis from UCL on grassroots social art projects in Scampia, the Gomorrah heartland of northern Naples and now divides her time between working as a freelance journalist specialising in all things Neapolitan (The Guardian, Lonely Planet, The Idler and Culinary Backstreets) giving tours, working as a fixer for filmmakers and journalists (Conde Naste/BBC/CNN), making Naples centric documentaries and running Nata Nyola Migrant Journal a platform publishing writing and artwork by asylum seekers, documenting their experiences in Europe. Sophia promises to expose the city's raw and hidden beauty, multi-faceted history, mythical cultures, mysterious secrets and intriguing daily life. After a day with Sophia you will leave wishing you had planned to stay for longer.